From country music to hometown cuisine, Nashville is known for many things. Running a business in a bustling city means finding a way to stand out from the competition. Discover how to use cheap custom tees to create an iconic brand in Music City.
Start With a Logo
Every unforgettable company has a simple yet distinctive logo. Consider symbols such as the golden arches and the swoop. You instantly think of a brand name when you hear about these symbols or see them. Have a pro design the logo so it’s different from any other companies in your Nashville neighborhood. It doesn’t have to be complex – and, in fact, it shouldn’t be – and it should fit on all your marketing materials.
Define Your Target Market and Message
Next, define your target market. Who are you selling to now, and what markets do you want to reach? How do they think and what to they want? Once you answer these questions, you can develop a message that resonates with your chosen market. Get to know their language, concerns, and emotions to craft a statement they’ve been waiting to hear.
Add a Memorable Slogan
Once you know your target market and basic message, it’s time to summarize it into a memorable slogan. Usually, a slogan is just a few words. Make sure each word matters and carries the power it takes to start branding your Nashville enterprise. Add the logo and slogan you create to your cheap custom tees.
Consider Colors and Design
Cheap custom tees should be of enough quality and appeal to get people to wear them. Choose the color and design carefully. The color should match all your other marketing materials. And the design should be wearable by the people in your target market. For example, a tighter tee may appeal to younger customers while an oversize one is ideal for older people.
Show Your Unique Side
Each business has its own unique voice. Over time, people instantly recognize the tone as well as the logo and slogan. Decide whether your company is humorous, serious, educational, exciting – define its mood and let it show in everything you say and do. Ultimately, these feeling become part of your business brand.
Be a Mentor
There was a time when advertising focused on people’s inadequacies, such as bad breath, and made them feel bad about them. Now marketing celebrates the hero in every person. It acts as a mentor who can help people achieve their goals, whether they are large or small. Make sure your branding efforts have a helpful and positive perspective.
Get Everyone to Wear Them
Once your cheap custom tees are ready, it’s time to get everyone in the Nashville area to wear them. Each t-shirt is a walking advertisement for your company. Give them out to loyal customers. Hand the out at local fairs and community events. Use them as rewards for purchases or other activities. Make sure your workers, friends, and family wear the tees as often as possible.
Reinforce the Marketing Message
Finally, reinforce the marketing message on your cheap custom tees. Add it to your other advertising media including business cards, local ads in periodicals, signage, and more. Every time people see the same images, colors, and words, it helps to brand your Nashville business.
Do you need help with designing cheap custom tees and developing an iconic brand message? Let our team of pros help you create tees everyone wants to wear.
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