T-shirts go beyond a pairing with denim jeans. For more than sixty years, they have become a wardrobe staple for people of all ages from musicians to machinists. T-shirts make the people who wear them advertisements for your business, event or other cause. The best part is that they are mobile and sharing your message everywhere they go with the added benefit of the endorsement of the wearer. T-shirts combine creativity and fashion, and are a great way to increase your company’s brand recognition. And you can get the brand noticed better with quality custom design tees.
We frequently get questions like, “What makes a custom t-shirt design get noticed?” Our customers want to know how to create a good design that is desired by their target audience, meets their budget and arrives on-time. T-shirt design does not have to be confusing and that’s why we compiled some tips to help you better understand what your customers want while promoting your brand.
Representing Your Brand or Cause
The graphic on your t-shirt is what stands out and that’s why you want it to represent your company, brand or organization well. Deciding on and creating a good graphic for your t-shirt takes careful planning. Here are some considerations you may want to make as you plan:
Your Custom Design Tees Are Art Canvases
If you think of your t-shirt as a canvas, then the graphic you put on it is art. Creating a beautiful and unique t-shirt design can attract the eye of others who see it. Using beyond standard rectangular imprint area may increase cost a bit, but can create a design that people are not used to seeing on a t-shirt.
Your Tee is a Walking Advertisement
Your shirt’s design can attract new customers. That’s another reason why it is important to have t-shirt art that is appealing and engaging. Your customers will be your living billboard to promote your product, service, event or other activity.
T-Shirt Styles Change Based on Your Audience
There are times when your t-shirt will require a another material (besides cotton) or style to meet your audience’s needs. People attending a rock concert and those participating in a road race have different needs. Make sure you create a t-shirt design that addresses those needs.
Unique Custom Design Tees Stand Out from the Crowd
If you want your customer to wear your t-shirt over and over again, rather than using it as another paint shirt, you need to ensure that the design is unique and stylish. You can even customize the style to demographics: male, female, children, seniors. Different messages, weights and even availability for youth can help to carry your message further. Check out these great t-shirt designs for cat lovers.
Design Versus Budget
So you know that you need a design that stands out, but you also need to pay attention to your limitations in print, timeline and budget. After you have created the perfect design, the last thing you want to do is go over budget or have a late order! It is best to take those needs into considerations as you plan your design. Here are some t-shirt design ideas to help you to stay on plan:
Keep it Simple
Minimizing your design’s color, lines and texture can help to keep your budget under control when it is time to print. Images, color gradients and detailed art are complex. The more complex a design is, the more time it will take to print and the higher your cost will be. Keep the design clean and solid.
Choosing a one-color over a four-color can reduce cost – although that will not work with every design. A one-color option can still work well when paired with a unique t-shirt color.
Dare to Be Bold
A design with a bold outline helps your design to stand out and catch the eye of the wearer, as well as others who see it. You want your t-shirt design to stand out – this is an excellent way to do it!
Pay Attention to Sizing
Imprint size for a 4X shirt is not the same as a L, nor is it the same for a women’s large or a child’s large. Design your t-shirt to fit the imprint size of all sizes you will order. Make sure you adjust your designs accordingly based on the size of the t-shirt.
A t-shirt gets noticed when you pay attention to design and matters related to printing on time. Whether it is a funny message or an engaging design, your t-shirt will stand out in the crowd when you focus on imagination and uniqueness. Regardless, it is important to remember the more practical elements to consider.
Do you want help with designing a t-shirt that stands out from the crowd? Contact us today.